- The point is to get as much juice as possible from...

My name is Mark McKay and I am an editor and producer living in Toronto. This is my tumbleblog where I post interesting things I find around the web.

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The point is to get as much juice as possible from those American game shows (they cost a lot of money to buy) and use them to keep viewers watching CBC-TV until prime-time shows kick in at 8 p.m. It’s not about the news. It’s about scheduling. Those game shows get lots of viewers. If most stick around to watch CBC dramas and comedies at 8 p.m., then the ratings go up, up, up. CBC is not doing you a favour by offering 90 minutes of local news starting at 5 p.m. - it’s doing itself a favour by getting the boring news stuff out of the way earlier. You’re welcome.

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MORE NEWS IS NOT IN YOUR BEST INTEREST

(via) globeandmail.com: Why CBC wants the boring news stuff out of the way

There’s a great article in the Globe and Mail today about why the CBC has decided to stretch its newscast to 90 minutes and start it a half hour early. Its actually a good strategy if you ask me.

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