- Online Brand Value = (Interestingness + Socialness...

My name is Mark McKay and I am an editor and producer living in Toronto. This is my tumbleblog where I post interesting things I find around the web.

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Apr
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Online Brand Value = (Interestingness + Socialness + Authenticity + Reputation + Incentives) x (Presence + Advocacy)

— Buzz Canuck: The Online Brand Value Formula

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